Notes on AI, coaching & building AIHQToronto

ANTONIO MONTES

AI product builder with 1,000+ hours hands-on LLM development and multiple shipped applications used by paying customers. Built production tools for health coaching, SEO/AEO, and image analysis. Seeking applied AI role leveraging prompt engineering, RAG, and multi-LLM orchestration experience.

AI DEVELOPMENT & RESEARCH

LLM Power User & Application Developer (2024-Present)

– 1000+ hours hands-on experience across ChatGPT, Claude, Gemini, Meta AI, Copilot, Grok
– Expert in advanced prompt engineering, custom GPT development, and AI system design
– Built production AI applications serving fitness, content generation, and image analysis workflows
– Specialized in AI evaluation, prompt optimization, and model output validation
– Developed frameworks for assessing AI-generated content quality and consistency

Shipped Products:

– 10xHealth PRO – AI Health Coach GPT (https://10x.fitness)
– SEO/AEO Audit GPT – SEO & LLM-readability website audit tool
– LexImage – 200+ element Image analysis and extraction for AI regeneration
– Sora Video Prompt Generator – Optimized video generation prompts
– AIHQ Platform (Replit): Multi-purpose AI toolkit: https://aihq.replit.app
•  SEO/AEO optimization tool
•  AI image app generator & Image-to-text prompt converter
•  RAG implementation with Notion as cross-LLM memory layer

Technical Capabilities:

– Multi-LLM orchestration and comparison
– Custom GPT architecture and deployment
– RAG (Retrieval-Augmented Generation) implementation
– Image analysis and prompt optimization
– SEO/AEO for AI discoverability

EDUCATION & CERTIFICATIONS

– Bachelor of Physical Health and Education, University of Toronto (2010)
– International Coaching Federation Certification (in progress, 2024-Present)
– Founder Institute – American Business Incubator (2019)
– Starter Company Program – Enterprise Toronto (2016-2017)
– Precision Nutrition Level 1 Certification (2020)

AI/ML Learning (Self-Directed, 2024-Present)

– 1,000+ hours hands-on LLM development
– Built apps using Replit, Gemini, and Claude Code
– Custom GPT architecture and deployment
– RAG implementation and vector databases
– Computer vision and image analysis

CHATGPT 2025 YEAR END STATS

ChatGPT 2025 Power User Stats

WORK EXPERIENCE

JAMFITNESS, CEO and Founder (December 2010- Present)

Premium coaching and consulting business. End-to-end operations: sales, marketing, delivery, and administration.

– Service design: Built and refined offers, aligning positioning, pricing, and deliverables to market needs
– Revenue generation: Consultative sales, discovery, scoping, conversion of prospects to retained clients
– Go-to-market: Developed messaging and content driving awareness, trust, and inbound demand
– Partnerships: Built relationships and stakeholder alignment across communities and organizations
– Program delivery: Planned and executed initiatives, coordinating timelines, logistics, and participant experience
– Operations: Implemented systems improving consistency, quality, and delivery
– AI integration (2024+): Built practical AI tools for coaching, content generation, and image analysis
– Communication: Clear expectations, issue resolution, and execution with clients, partners, and teams

Sandbox by DMZ, Programs Coordinator (July 2017 – January 2019)

Sandbox is the community arm to the DMZ – North America’s leading business incubator. It is an open and collaborative space that provides access to a curated list of creative, digital and entrepreneurial skills and opportunities to students and the wider community

– Planned and implemented student engagement programs, with the goal of stimulating collaboration and innovation within Ryerson University’s distinctive zone model of education.
– Coordinated programs to engage with secondary school students, Ryerson students and the local community to develop their knowledge and skills to prepare them for entrepreneurship and the innovation ecosystem.
– Engaged students and the community through presentations, mentorship programs and events within the Sandbox – the community engagement arm of the DMZ.

60 Minutes Kids’ Club, Founding Member and Central Canada Manager (Feb. 2011- July 2016)

An international NPO program that motivates kids to get active and healthy, and learn how to create healthy habits.

– Project Management Officer overlooking charity regulations, program delivery, product development, content system management, and stakeholder engagement.
– Enlisted and managed 600+ schools across Canada, built lasting relationships with hundreds of teachers, principals, and high level educational stakeholders to increase program uptake.
– Hosted 100+ school presentations and events (School trips, school activations, workshops).
– Facilitated user growth to 60000+ and web traffic to 100000+ daily visits.
– Increased user engagement to 20000+ across multiple social media channels.

Volunteer Experience

Fuckup Nights Toronto (2018-2020)

A speaker series and community where entrepreneurs and professionals share stories and lessons from their business failures in a raw, authentic, and non-judgmental environment.

University of Toronto, Professional Placement Mentor (2012-2018)

Mentored 3rd/4th year Kinesiology students in fitness training, project management, and entrepreneurship.

Project Management Institute Toronto Chapter, Project Coordinator (April 2016- January 2018)

Corporate sponsorship, partnerships, and public relations.